| Consumer's response to CSR activities: Mediating role of brand image and brand attitude K Ramesh, R Saha, S Goswami, Sekar, R Dahiya Corporate Social Responsibility and Environmental Management 26 (2), 377-387, 2019 | 396 | 2019 |
| Examining the role of external factors in influencing green behaviour among young Indian consumers R Kumar, R Saha, S PC, R Dahiya Young consumers 20 (4), 380-398, 2019 | 44 | 2019 |
| Employee turnover intention in the milieu of human resource management practices: Moderating role of work-life balance N Santhanam, JR Kumar, V Kumar, R Saha International Journal of Business Innovation and Research 24 (1), 57-75, 2021 | 41 | 2021 |
| Impact of peer influence and environmental knowledge on green consumption: Moderated by price premium M Nagarajan, R Saha, R Kumar, D Sathasivam International Journal of Social Ecology and Sustainable Development (IJSESD …, 2022 | 14 | 2022 |
| Examining the effect of emotional branding in building brand equity of social marketing campaigns: a case on Swachh Bharat, India S Manohar, R Kumar, R Saha, A Mittal Society and Business Review 18 (2), 197-218, 2023 | 12 | 2023 |
| Two decades of brand hate research: a review and research agenda R Kumar, C Jebarajakirthy, HI Maseeh, K Dhanda, R Saha, R Dahiya Marketing Intelligence & Planning 41 (6), 763-789, 2023 | 11 | 2023 |
| Retail brand equity: moderating role of retail price deals on retail brand association and retail brand equity relationship JR Kumar, R Saha, S Manohar, PC Sekar International Journal of Business Innovation and Research 21 (02), 217-237, 2020 | 7 | 2020 |
| Preparing for takeoff: set up social media for travel planning Sakshi, R Saha, JR Kumar, H Bansal International Journal of Business Innovation and Research 28 (1), 43-59, 2022 | 1 | 2022 |
