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Jakki Mohr
Jakki Mohr
Sonstige NamenJakki J. Mohr
Regents Professor of Marketing, University of Montana
Bestätigte E-Mail-Adresse bei business.umt.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Characteristics of partnership success: partnership attributes, communication behavior, and conflict resolution techniques
J Mohr, R Spekman
Strategic management journal 15 (2), 135-152, 1994
59111994
Communication strategies in marketing channels: A theoretical perspective
J Mohr, JR Nevin
Journal of marketing 54 (4), 36-51, 1990
26611990
Collaborative communication in interfirm relationships: moderating effects of integration and control
JJ Mohr, RJ Fisher, JR Nevin
Journal of marketing 60 (3), 103-115, 1996
16391996
Marketing of high-technology products and innovations. 1st ed
J Mohr
Prentice Hall, 2001
1289*2001
Marketing of high-technology products and innovations, 3rd ed
JJ Mohr, S Sengupta, SF Slater
Pearson Prentice Hall, 2010
1277*2010
Radical product innovation capability: Literature review, synthesis, and illustrative research propositions
SF Slater, JJ Mohr, S Sengupta
Journal of product innovation management 31 (3), 552-566, 2014
8092014
Communication flows in distribution channels: Impact on assessments of communication quality and satisfaction
JJ Mohr, RS Sohi
Journal of retailing 71 (4), 393-415, 1995
6801995
Successful development and commercialization of technological innovation: Insights based on strategy type
SF Slater, JJ Mohr
Journal of product innovation management 23 (1), 26-33, 2006
5172006
Managing the paradox of inter‐firm learning: the role of governance mechanisms
JJ Mohr, S Sengupta
Journal of Business & Industrial Marketing 17 (4), 282-301, 2002
2842002
Factors affecting the use of information in the evaluation of marketing communications productivity
GS Low, JJ Mohr
Journal of the Academy of Marketing Science 29, 70-88, 2001
2362001
Drucker’s insights on market orientation and innovation: implications for emerging areas in high-technology marketing
JJ Mohr, S Sarin
Journal of the Academy of Marketing Science 37, 85-96, 2009
2072009
The potential of genomics for restoring ecosystems and biodiversity
MF Breed, PA Harrison, C Blyth, M Byrne, V Gaget, NJC Gellie, ...
Nature Reviews Genetics 20 (10), 615-628, 2019
1902019
Dynamic transformations for base-of-the-pyramid market clusters
EJ Arnould, JJ Mohr
Journal of the Academy of Marketing Science 33 (3), 254-274, 2005
188*2005
Advertising vs sales promotion: a brand management perspective
GS Low, JJ Mohr
Journal of product & brand management 9 (6), 389-414, 2000
1832000
Leveraging Internet technologies in B2B relationships
SD Jap, JJ Mohr
California Management Review 44 (4), 24-38, 2002
1562002
Perfecting partnerships.
JJ Mohr, RE Spekman
Marketing Management 4 (4), 34-43, 1996
1111996
The role of trust in restoration success: Public engagement and temporal and spatial scale in a complex social‐ecological system
EC Metcalf, JJ Mohr, L Yung, P Metcalf, D Craig
Restoration Ecology 23 (3), 315-324, 2015
1072015
Setting advertising and promotion budgets in multi-brand companies
GS Low, JJ Mohr
Journal of Advertising Research 39 (1), 67-67, 1999
881999
Technology-enhanced auditing: Improving veracity and timeliness in social and environmental audits of supply chains
P Castka, C Searcy, J Mohr
Journal of Cleaner Production 258, 120773, 2020
852020
Mapping the outsourcing landscape
JJ Mohr, S Sengupta, SF Slater
Journal of Business Strategy 32 (1), 42-50, 2011
712011
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