| Bad greenwashing, good greenwashing: Corporate social responsibility and information transparency Y Wu, K Zhang, J Xie Management Science 66 (7), 3095-3112, 2020 | 376 | 2020 |
| The Welfare Impact of Targeted Advertising Technologies V Marotta, Y Wu, K Zhang, A Acquisti Information Systems Research 33 (1), 131-151, 2022 | 43* | 2022 |
| Consignment Contracts with Revenue Sharing for a Capacitated Retailer and Multiple Manufacturers YF Lim, Y Wang, Y Wu Manufacturing & Service Operations Management 17 (4), 527-537, 2015 | 41 | 2015 |
| Cellular Bucket Brigades on U‐Lines with Discrete Work Stations YF Lim, Y Wu Production and Operations Management 23 (7), 1113–1128, 2014 | 39 | 2014 |
| Regulating Deceptive Advertising: False Claims and Skeptical Consumers Y Wu, T Geylani Marketing Science 39 (4), 788-806, 2020 | 38 | 2020 |
| Matchmaker Competition and Technology Provision Y Wu, K Zhang, V Padmanabhan Journal of Marketing Research 55 (3), 396-413, 2018 | 26 | 2018 |
| Consumer deliberation and quality signaling L Guo, Y Wu Quantitative Marketing and Economics 14 (3), 233-269, 2016 | 16 | 2016 |
| Regulating Probabilistic Selling of Counterfeits Y Gao, Y Wu Management Science 69 (8), 4498-4517, 2023 | 13 | 2023 |
| Regulating Native Advertising Y Wu, E Gal-Or, T Geylani Management Science 68 (11), 8045-8061, 2022 | 9 | 2022 |
| Creation, Consumption, and Control of Sensitive Content Y Wu Marketing Science (Forthcoming), 2023 | 3 | 2023 |
| Welfare Implications of Democratization in Content Creation T Zou, ZJ Shi, Y Wu SSRN Working Paper #4662282, 2023 | 1 | 2023 |
